游客心理契约对旅游地品牌 资产的影响研究 ———以河南洛阳老君山风景区为例
冯玉新, 李 卓
A Study on the Influence of Tourists'Psychological Contract on Tourism Destination Brand Equity: A Case of Laojun Mountain Scenic Area in Henan Luoyang
旅游研究 . 2023, (6): 55 -68 .