The Factors Influencing Operators' Use Intention of Online Tourism Agencies and the Function Mechanism of the Factors: Based on the Research on rural small and micro tourism enterprises

Tourism Research ›› 2024, Vol. 16 ›› Issue (1) : 1-15.

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PDF(983 KB)
Tourism Research ›› 2024, Vol. 16 ›› Issue (1) : 1-15.

The Factors Influencing Operators' Use Intention of Online Tourism Agencies and the Function Mechanism of the Factors: Based on the Research on rural small and micro tourism enterprises

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