Theme Park is a window to spread local characteristics, and tourists’ perception of the characteristics of the theme park needs to effectively cooperate with the spatial structure. This paper takes Jianye Huayi Brothers’ Film Town in Zhengzhou as a case study, and uses space syntax to analyze the discernability of its spatial structure. Using Interviews, questionnaires, ArcGIS spatial analysis, and other methods to explore the tourist destination image perception preference and its spatial distribution characteristics. After a comparative study on the space structure of Film Town and the tourists’ subjective image perception, it is found that there is a mismatch between the tourist destination image and the spatial structure of Film Town. This paper puts forward some suggestions for Film Town to better deal with the relationship between space and tourists, and has enlightening significance for theme park landscape planning and strengthening the construction of tourism image.

Under the background of the rapid development of new media, short videos can effectively stimulate tourists' willingness to travel. Based on the SOR theory, the article constructs a model of the influence mechanism of short videos on tourism intention, and introduces empathy and destination involvement as mediating variables. Drawing on mature scales at home and abroad, a total of 309 valid questionnaires were collected, and structural equation modelling was used to analyze the influence mechanism of tourists’ willingness to travel. It is found that: short videos are an important driver of tourists’ tourism intention; empathy plays a mediating role between short videos and tourism intention; destination involvement plays a mediating role between short videos and tourism intention; empathy and destination involvement play a chain mediating role between short videos and tourism intention.

With the advent of the digital age, the research results in the field of tourism digital marketing increase rapidly, but the overall review of the research status has not been made, which is not conducive to the in - depth promotion of the research in this field. Based on the review of 143 Chinese literature and 278 English literature, this paper systematically summarizes the current research status of tourism digital marketing from four aspects: tourism market research, tourism product strategy, tourism pricing strategy, tourism promotion and channel strategy, On this basis, combined with existing research problems, it is proposed that future academic circles can conduct in - depth research from the aspects of constructing digital marketing mix framework, studying tourism product mix and pricing, promoting tourism digital content marketing, and exploring the multiple roles of tourists in digital marketing.

Secondary cultural tourism injects new vitality into the cultural tourism market and has great significance to the change of tourism formats and modes. In order to study the internal mechanism of consumers’ second-level cultural tourism intention, this paper introduces the two variables of cultural cognition and emotional connection based on the “ cognitive-emotion” theory, constructs the role model of the second-level cultural tourism behaviour intention, and makes an empirical analysis. The results show that the two dimensional works, cultural cognition and emotional connection have a direct influence on the dual cultural tourism intention; cultural cognition and emotional connection are important mediating factors in the formation of the behavioural intention of two-dimensional cultural tourism, and the mechanism of action is greater than the influence of two-dimensional works on tourism intention alone. At the same time, the existence of gender, generation and class differences makes consumers have significant differences in cognition and emotion.

The research on sports tourism experience is gradually favoured by scholars at home and abroad,but a comprehensive literature review is still lacking.This paper uses the SQLR method to analyze the contents of 86 articles on sports tourism experience published by academic circles from 2000 to 2022.The main conclusions include:the research process of sports tourism experience is divided into three stages:exploration period,slow development period and rapid development period.At the research theme level,the influence or value of sports tourism experience is dominant,and the influencing factors,characteristics and types of sports tourism experience are also paid more attention, but the generation of sports tourism experience is not paid enough attention.At the theoretical and methodological level,interdisciplinary theories such as psychology,management and sociology have been applied to the study of sports tourism experience.The research methods are mainly empirical research,quantitative and qualitative research are relatively balanced.

Online tourism agencies serve as one of the effective ways for rural small and micro tourism enterprises to connect with the market and increase sales performance. However, the existence of the digital divide affects operators' attitudes towards and willingness to use the agencies. Based on the theoretical framework of the technology acceptance model and with the combination of government functions, this study views agency properties affecting the digital divide and government support which are two key factors as external variables to build the structural equation model to explore the influence factors and function mechanism of the intention of rural small and micro tourism enterprises to use online tourism agencies. The findings of the study are as follows: government support is an important external variable; the system quality, interactivity and information quality among agency properties have different impacts on perceived ease of use and perceived usefulness. Perceived ease of use is a key factor of function mechanism for agency use intention. Perceived usefulness and use attitudes also have impacts on the intention to use the agencies. The impact paths of males and females are different. The study explained the impacts of the digital divide on the agency use intention of rural small and micro tourism enterprises and the differences in impacts between male and females. The study put forward that accurate supporting policies as well as user-friendly platform design and services are important measures to bridge the digital divide and provide equal development opportunities for rural small and micro tourism enterprises under the digitization trend.

In view of that the research on the service quality of homestays mostly focuses on the construction system and influencing factors, and the lack of in - depth understanding of the service attributes of homestays, this paper makes an empirical analysis of the service attributes of homestays by penalty - reward contrast analysis on the base of three - factor theory. The results show that: based on exploratory factor analysis, the service attributes of homestays include nine factors, that is, service, experience, rooms, tours, catering, infrastructure, auxiliary facilities, building decoration features, and surrounding environment. By linear regression analysis, these nine factors have a statistically significant impact on overall customer satisfaction of homestay. By penalty - reward contrast analysis, rooms, tours, catering, and infrastructure are classified as basic factors of service attributes in homestays, experience and architectural decoration features consist of performance factors, while exciting factors include services, auxiliary settings, and surrounding environment. Targeted market strategies are developed based on symmetric and asymmetric impacts of service attributes in homestays to achieve targeted satisfaction of market demand from different angles.

Based on a total of 242 valid questionnaires collected in Wuzhen, Zhejiang Province, this study empirically investigated the mechanism and boundary conditions of relocated residents’ quality of life in supporting tourism development based on the stimulus organization response theory, using relocation satisfaction as the mediator and place dependence as the moderator. Results show as follows. The quality of life of relocated residents has a positive effect on relocation satisfaction and supporting tourism development. Relocation satisfaction plays a partial mediating role between the quality of life of relocated residents and supporting tourism development. Place dependence not only moderates the direct impact of relocation satisfaction on supporting tourism development but also further moderates the indirect impact of relocated residents’ quality of life on supporting tourism development through the transmission of relocation satisfaction.

It is a new research exploration to reveal the formation mechanism of tourism support behaviour from the perspective of cognitive - emotional - behavioural dynamics. This study takes the residents of ethnic villages in different stages of the tourism life cycle as the research object to analyze the heterogeneous relationship between residents’perception of tourism impact, place attachment, and tourism supportive behaviour. The research shows that: there is no significant difference in the positive impact of tourism positive perception on tourism support behaviour at different levels of tourism development, but there is a significant difference in the impact of tourism negative perception on tourism support behaviour; both tourism positive perception and tourism negative perception have a heterogeneous influence on place attachment at different levels of tourism development; the mediate effect of local attachment between tourism impact perception and tourism supportive behaviour are significant difference at different phase of development of the destination.

As an important means of tourism destination competition, tourism destination brand equity is not only a reflection of the tourism destination marketing effect, but also an important factor in whether a tourism destination can obtain income in the future. In order to explore the relationship between the performance of tourists’ psychological contract and the brand equity of tourism destinations under short video marketing, this study takes the tourists in Laojun Mountain scenic spot of Luoyang Luanchuan as the investigation object. Through the combination of online and off - line questionnaire surveys, the introduction of perceived value, visitors’ value co - creation behaviour as the intermediary variable, and self - destination connection as the regulatory variable, build a moderated mediation effect model. The empirical results show that relational psychological contracts and transactional psychological contracts have a direct and positive impact on the brand equity of tourism destinations. Co - creation of perceived value and tourist value plays a mediating role in relational psychological contracts and tourist destination brand equity, while perceived value plays a mediating role in transactional psychological contracts and tourist destination brand equity. Self - destination linkage positively moderates the relationship between perceived value and destination brand equity, and also moderates the mediating effect of perceived value between psychological contract ( relational psychological contract and transactional psychological contract) and destination brand equity.

Nowadays,as social networks continue to penetrate daily life,few studies have paid attention to the impact of tourist generated content on online social platforms on travel intention.Based on the SOR theoretical model,this article discusses the process of promoting tourism intention through cognitive evaluation of perceived trust and perceived usefulness under the stimulation of tourist- generated content in online social platforms.By surveying 303 tourists,we analyzed how tourist- generated content affected travel intention.The results of regression analysis show that the richness, timeliness,interactivity and entertainment of tourist-generated content in online social platforms have significant direct effects on travel intention.There are also indirect effects through perceived trust and perceived usefulness.This research enriches the results of the research field of tourist-generated content,and also provides some guidance and suggestions for social network marketing strategies in the tourism industry.

The tourists satisfaction with tourism performing Hainan, important factor for the sustainable development of cultural theme parks. This study takes the Millennium City Park as an example, selects 32 performing arts programs in the scenic spot as the research object, and uses the method of combination of NCA and fsQCA to explore the factors influencing the satisfaction of performing arts in cultural theme parks. The study finds that the performance duration, performance effect, service quality and stage image are the necessary conditions for satisfaction of tourism performing arts, and these variables can have a significant synergistic effect on satisfaction of tourism performing arts through a combination of certain conditions. Based on this, the study also puts forward six measures to improve the satisfaction of cultural theme park tourism performing arts to provide decision - making reference for the innovative design and development of cultural theme park tourism performing arts products.

Participation of residents in national park communities in ecological protection is crucial to promoting ecological civilization construction. Based on the analysis framework of TPB model, this paper takes the community residents of Hainan tropical rainforest National Park as the research object, constructs the influence mechanism model of community residents'willingness to ecological protection, and discusses the influence of subjective norms, perceived behavioural control, perceived value and place attachment on behavioural attitude and willingness to ecological protection. The results show that the subjective norms, place attachment and perceived value of community residents have a positive and significant impact on behaviour attitude and willingness to protect ecology; the perceived behavioural control of community residents has no significant positive impact on behaviour attitude and willingness to protect ecology; the behavioural attitude of community residents does not have a positive and significant impact on the willingness of ecological protection behaviour. The research results are of great significance to clarify the influencing mechanism of community residents’ willingness to ecological protection, and also provide a useful reference for guiding community residents to participate in the ecological protection of national parks.

The study of regional tourism flow network structure based on the perspective of resilience is an effective measure to enhance the adaptive capacity of regional tourism, and the use of interruption simulation in the study of network structure resilience has been gradually emphasized. The article is based on the network crawler technology to capture the travelogue data in the region of Northwest Yunnan from 2016 to 2022, to further construct the tourism flow network, scientifically select the toughness evaluation indexes, and realize the network interruption simulation operation with the help of Python software to assess the toughness of the network structure of tourism flow in Northwest Yunnan. The results show that: there are several small subgroups in the Northwest Yunnan tourism flow network, which play an important role in the overall network of connectivity and transmission; there is a strong positive correlation between the eigenvalues of the structural toughness of the Northwest Yunnan tourism flow network, and when a node is disappeared, the “ superposition effect” of the network structural toughness indexes gradually highlights; the structural toughness of the network is also affected by the “ superposition effect” of the node disappearance. When a node disappears, the “ superposition effect ” of the changes in network structural toughness indicators is gradually highlighted; the nodes in the Northwest Yunnan tourism flow network that have a greater impact on the structural toughness of the network are mainly the tourist attractions that have marketing and publicity in place and are well planned and constructed.

This study takes the combination of Dayan Ancient Town and Yulong Snow Mountain in Lijiang tourism destination as the research object. Through surveys of tourists and the application of structural equation modelling, this study aims to verify the relationship between the consistency of destination brand portfolio, tourist attitude, and tourist loyalty, as well as the moderating role of self - consistency. The findings show that consistency in brand position has a significant positive impact on tourist attitudes, while consistency in brand personality and landscape has no significant impact on tourist attitudes. In addition, self - consistency only has a positive moderating effect on the relationship between brand position consistency and tourist attitudes. Finally, the consistency of the destination brand portfolio stimulates tourist loyalty through its influence on tourist attitudes.

The tourism leisure street blocks are an important window to observe the linguistic landscape, which can reveal the cultural diversity under the background of tourism development. As an important urban tourism and leisure space, linguistic expression and collision are typical in the tourism leisure street blocks. The article selects Wudaoying Hutong in Beijing as a case study and utilizes the SPEAKING model for research, analyzing the characteristics of the linguistic landscape across various dimensions. The research findings indicate that Wudaoying Hutong is minimally influenced by tourism, resulting in a limited linguistic diversity; both the official and private linguistic landscapes exhibit overall consistency; the primary language communities demonstrate a strong cultural identity within their respective ethnic cultures.

Based on the theory of authentic perception, this paper proposes the concept of imitation of ancient town tourist attractions, constructs a research model of tourists’ authentic perception and willingness to revisit in the context of imitation of ancient town tourist attractions, and attempts to explore the impact mechanism of tourists’ authentic perception on tourists‘ satisfaction and willingness to revisit. The results show that tourists' objectivism authentic perception positively affects existential authentic perception, satisfaction, and willingness to revisit, while tourists‘ existentialism authentic perception also positively affects satisfaction and willingness to revisit, with greater impact intensity; satisfaction plays a mediating role in the impact of tourists’ objective and existential true perceptions on their willingness to revisit. In the development process of imitation ancient town tourist attractions, it is necessary to improve the supply factors as much as possible, strengthen our characteristics and advantages, actively organize large scale activities and cultural performances, and enhance the practicality of imitation ancient town tourist attractions.

Informal employment in urban tourism is an important supplement to tourism formal employment, which contributes to ease the employment pressure in urban and rural areas, stimulates urban economic growth, and improves the quality of tourism services. Taking Beijing as the study case, this paper uses mathematical - statistical methods to explore the relationship between occupational satisfaction, life satisfaction and subjective well - being of urban tourism informal entrepreneurs and their internal influence mechanism. Findings revealed that: the occupational satisfaction, life satisfaction and subjective well - being of urban tourism informal employment groups are relatively low; occupational satisfaction has a significant positive influence on life satisfaction; both occupational satisfaction and life satisfaction have a significant positive influence on subjective well - being; life satisfaction plays a mediating role in the relationship between occupational satisfaction and subjective well - being; gender plays a significant moderating role in the relationship between occupational satisfaction and life satisfaction, and occupational satisfaction and subjective well - being. This study is of great significance for an in - depth understanding of the occupational situation, livelihood and well - being of urban tourism informal employment groups, and can provide decision - making reference for relevant departments to formulate management policies.

The coordinated development between tourism dependence and the regional economy is an important issue in the sustainable development of tourism. This paper takes ten provinces and autonomous regions in western China except Xizang and Chongqing as research objects, and constructs an evaluation index system of tourism dependence and economic development. The entropy method and the coupling coordination degree model were used to make an empirical analysis of the tourism dependence degree, economic development level and the coupling coordination relationship between the two systems in ten provinces and autonomous regions of western China from 2015 to 2019. The research results show that: the tourism dependence and comprehensive economic development level of ten provinces and autonomous regions in western China all show an increasing trend year by year, and there are obvious differences in regional development, and the characteristics of spatial imbalance are obvious. In the past five years, the coupling state of tourism dependence and economic development of ten provinces and autonomous regions is in the antagonistic stage, the coupling coordination degree of the two is weak, and the promotion effect of tourism dependence on economic development is not obvious.

The detailed description and deconstruction of the tourism image are of great significance for the sustainable development of mountainous scenic spots.This paper took Mount Huangshan in Anhui province as a research area,using the Zaltman Metaphor Elicitation Technique, taking the photos provided by the interviewees as the starting point,extracting constructs,collecting consensus,drawing a consensus map of the Huangshan tourism destination image.The results indicate that the consensus map of Mount Huangshan contains 43 consensus constructs,including 19 original constructs,15 related constructs and 9 final constructs.The tourist destination image of Huangshan is primarily composed of magnificent and beautiful mountain scenery,cultural atmosphere behind the natural scenery,challenging climbing journey with mixed joys and hardships,as well as convenient sightseeing facilities,among which mountain scenery is the most rich and strong perception of Huangshan.The most attractive areas for tourists are concentrated around the 10 iconic tourist areas (points),and other landscapes that trigger image perception are distributed on climbing routes and cable car lines.

It is the basic compliance for the high-quality development of tourism in the 14th Five- Year Plan period that makes the tourism industry to be a happy industry towards common prosperity. Based on the panel data of 42 county units in the Wuling Mountain area from 2010 to 2019, the location quotient and the entropy method are applied to measure the tourism agglomeration and the level of common prosperity, and then to explore the spatial variation and spatial correlation of the two. Finally, the spatial Dubin model is used to analyze the spatial spillovers of tourism agglomeration on common prosperity. The results show that: the agglomeration level of the tourism industry in the Wuling mountain area has significantly improved and the development level of common prosperity has a positive spatial spillover effect. The overall common prosperity of the Wuling Mountain area is on the rise. The development of common prosperity in the Hunan area is the highest, followed by the Hubei area, Chongqing area and Guizhou area. The whole social fixed assets investment, government intervention and the level of openness can promote the common prosperity development to various degrees. The whole social fixed assets investment and government intervention has a positive spatial spillover effect, while the spillover effect of openness is not significant.

The pictures of internet - famous places are essentially a practical application of the “ closed circle of representation” theory, which has become one of the important marketing tools for rural tourism to stimulate tourists'willingness to travel. Based on the stimulus - individual - response - outcome (SOBC) model, this paper verifies the applicability of the “ closed circle of representation” theory in rural tourism. The empirical results based on the structural equation model show that the theory is also applicable to rural tourism, and the information, entertainment, excitement and authenticity of the pictures of internet - famous places can significantly enhance tourists'willingness to travel and picture sharing. In addition, the brand effect and suitable distance of rural tourism destinations play important roles in the willingness to travel. However, the stimulating effect differs among rural tourism destinations in the natural landscape category, humanistic landscape category and leisure activity category. Accordingly, this paper proposes feasible suggestions for rural tourism destination managers'marketing of internet - famous places.

Improving the total factor productivity of tourism is the key to achieving high - quality tourism development. As an important carrier of driving economic and social development in the information age, what impact does the Internet have on tourism total factor productivity? This paper uses entropy the method and Malmquist index method to measure the level of Internet development and total factor productivity of tourism in various provinces from 2013 to 2020, and systematically examines the impact of Internet development on total factor productivity of tourism. The study found that Internet applications significantly inhibited the total factor productivity of tourism, verifying the existence of the “ Solow paradox” hypothesis in tourism. The main reason lies in the non - adaptive impact of Internet applications on the allocation of tourism elements. Heterogeneity test and mechanism analysis show that the “ Solow Paradox” mainly exists in the central and western regions, the areas with weak information infrastructure and poor innovation ability. The main causes are the technological lag effect and the substitution effect of factors of Internet application to form an adaptive impact on tourism development. In addition, tourism industrial structure upgrading can play the role of factor balance and industrial upgrading, and adjust the relationship between the Internet and the total factor productivity of tourism to effectively avoid the “ Solow paradox”.

Tourism resources play an important role in the development of the tourism industry, but in the development of regional tourism,the imbalance between tourism resources and the level of tourism economic development is a common phenomenon.Taking the Yangtze River Delta region as an example,this paper analyzes the spatial dislocation of tourism resource abundance and tourism economy by combining the tourism resource abundance index and tourism economy index.At the macro level,the gravity model reveals the southeast-northwest-northwest shift trend of the centre of gravity of tourism resources,domestic tourism revenue and inbound tourism income.At the micro level,in terms of A-level scenic spots and domestic tourism income,there is no obvious dislocation in Shanghai,positive dislocation in Jiangsu,positive dislocation in Zhejiang,and negative dislocation in Anhui.In terms of A-level scenic spots and inbound tourism income,Shanghai is positively dislocated,and the remaining three provinces are negatively dislocated.In addition,through the correlation analysis of the influencing factors of the tourism economy,the internal influencing factors of the dynamic evolution of spatial dislocation are revealed.

Based on the perspective of liquidity, this study takes Mingyue Village in Chengdu as an example and uses qualitative research methods such as field observation to explore the transformation and negotiation practices of rural homestay spaces among urban and rural mobile entities such as foreign makers, tourists, and returning entrepreneurs. Research has found that urban - rural mobility endows rural homestays with rich meanings, stemming from the differentiated geographical imagination of anti - urbanization mobility subjects towards homestays. Homestays have become the “ home” space and place that carries the frequent flow, encounter, and practice of urban - rural mobility subjects; the cultural differences of the subject and the different geographical imagination and expression of “ home” dominate the multi - dimensional spatial production practice of homestays, and achieve the shaping and transformation of the “ home” space of homestays under their respective interests and demands; the practice of shaping and transforming the “ home” of the main homestay has encountered multicultural encounters, conflicts and tensions of values and interests. Through active interaction and negotiation among the main body, a localized multi - level identity has been constructed, creating a mutual community of co - construction, sharing, and co - governance.

This paper focused on studying 90 counties in Zhejiang Province and constructed an evaluation system about common prosperity from four dimensions: economic, social, environmental and spiritual. It analyzed the spatial effect of tourism development on common prosperity by using the Spatial Durbin Model. The results of the study showed that: according to the spatial distribution, total affluence and each subsystem affluence showed spatial non-equilibrium. In terms of direct effects, the impact of tourism development on different types of shared affluence was differentiated, with tourism development significantly enhancing environmental affluence and spiritual affluence, but not significantly affecting total affluence, economic affluence and social affluence. In terms of spatial spillover effects, tourism development showed a strong positive spatial spillover effect on the total affluence and environmental affluence of neighbouring counties, while the spatial spillover effects on social affluence, economic affluence and spiritual affluence of neighbouring counties were weaker. In the process of tourism development, attention should be paid to the problem of uneven regional development at the macro level, and the role of tourism development in promoting common prosperity should be properly understood.

With the development of the study tour, study our instructors play a crucial role in the smooth implementation and expected results of the study tour. As a new profession, study our instructors have been included in the“ Occupational Dictionary”, which puts forward new requirements for the standardized development of new professions and the implementation of related work such as talent cultivation and management. Based on the SEM equation structure model, this study constructed a competency model for study tour instructors using scientific research methods such as literature method, interview method, questionnaire survey and mathematical statistics. And according to the model, this study analyses and constructs the professional competence system of study our instructors. Meanwhile, for the identification, cultivation, assessment and evaluation study tour instructors, it is proposed to build a professional qualification system of “ professional ability-oriented ” from the perspective of top-level design; to establish an integrated “ government-enterprise-industry-college ” education system from the perspective of talent cultivation; and to form a “ talent and position matching” evaluation model from the perspective of resource allocation.

This paper uses the panel data of the Yangtze River Delta region from 2011 to 2021 to construct an index of the digital economy and tourism economy with the entropy method, and uses the coupling coordination model and spatial autocorrelation model to analyze the coordination and integration level and spatial correlation between the two. The research shows that: from 2011 to 2021, the digital economy and tourism economy index and regional coupling coordination level in the Yangtze River Delta region are on the rise; there are spatial differences in the coupling and coordination between cities, with an overall ladder distribution of high in the east, low in the west, high in provincial capital cities, and low in other cities; the coupling coordination degree also has significant spatial agglomeration characteristics. The “ high high ” agglomeration areas are concentrated within the Shanghai radiation circle, covering the northern and southern regions of Zhejiang, while the “low low” agglomeration areas are mainly concentrated in the northern and northern regions of Anhui. The central region is not significant, but this agglomeration effect is gradually weakening.

The personality of hotel brands has a significant impact on customer emotions and behaviours, making it a new driving force for gaining a competitive advantage in the hotel industry. However, there is currently a lack of targeted measurement tools for hotel brand personality research. This study applies the grounded theory research method to comprehensively summarize the dimensional structure of hotel brand personality and develops a reliable measurement scale for hotel brand personality through exploratory factor analysis, confirmatory factor analysis, and path analysis. The findings of this study reveal that, hotel brands also possess distinct personality traits, and respondents can perceive the differences in personality traits among different hotel brands. The dimensions of sincerity and competence are consistent with the brand personality scale developed by Aaker, while enthusiasm, thoughtfulness, and charm are unique dimensions of hotel brands.

Since the establishment of the strategic direction of common prosperity, the income gap between urban and rural areas has not been significantly reduced and has even tended to widen. The reason for this phenomenon may be that the economies of scale of large industrialization are not suitable for rural development, and new ways need to be sought to fit rural development. Based on provincial panel data from 2011—2019, the article uses two-way fixed effects model, threshold model and spatial Durbin model to explore the impact of green tourism development on commonwealth. The study finds that: there is an inverted U-shaped relationship between green tourism development and commonwealth; the effect of the threshold of the degree of environmental pollution shows a trend of “ inhibition-promotion” ; there is a spatial spillover effect between commonwealth and green tourism development; the number of A-class scenic spots has a significant influence on the development of green tourism and commonwealth; and the number of green tourist attractions has a significant influence on the development of green tourism and commonwealth. There is a spatial spillover effect between commonwealth and green tourism development; the number of A-grade scenic spots has a mediating effect between green tourism development and commonwealth.

Based on the panel data of 8 counties in eastern Hunan from 2013 to 2022, this paper analyzes the spatiotemporal evolution characteristics and influencing factors of the coupling and coordination of rural tourism and new urbanization in eastern Hunan by using GIS, comprehensive evaluation model, coupling coordination degree model and grey correlation degree model. The results show that the comprehensive development level of rural tourism and new urbanization shows an overall upward trend, which is lagging rural tourism before 2014, evolving into new urbanization lagging type from 2014 to 2020, and returning to rural tourism lagging type after 2020. The coupling and coordination level of the two systems generally shows a fluctuating-stagnant-stable trend, which can be divided into the fluctuation growth stage ( 2013—2016) , the stagnation stage ( 2017—2018) , and the steady growth stage ( 2019—2022) . The factors influencing the coupling coordination degree in eastern Hunan are fixed asset investment, total retail sales of consumer goods, per capita local fiscal expenditure, permanent population at the end of the year, and the proportion of tertiary industry output value in GDP according to the effect intensity.

This research estimates the tourism eco - efficiency in Henan Province from 2000 to 2019 based on the unexpected output Super - SBM model, and analyzed their spatial - temporal evolution characteristics and influencing factors using mean square deviation decomposition, spatial autocorrelation analysis, cold and hot spot analysis and Tobit regression model. The research shows: the tourism eco - efficiency of Henan Province has significantly improved in the past 20 years. The growth rate of each region is as follows : north Henan > west Henan > south Henan > middle Henan > east Henan. The number of low - efficiency regions decreased significantly, while the number of high - efficiency regions increased greatly. Moreover, regional differences tended to decrease and the balance increased, showing a spatial convergence pattern and an increased balance trend. The regional differences in tourism eco - efficiency show a spatial pattern of northern Henan > central Henan > eastern Henan > southern Henan > western Henan, with obvious convergence, and the internal differences in each region are the main reasons for the overall differences in tourism eco - efficiency in the province. In the past 20 years, the cold spot area of tourism eco - efficiency in the province has shrunk significantly, and the hot spot area has expanded correspondingly, but the accumulation is not strong. The tourism eco - efficiency of Henan Province is affected by the differentiation of multiple factors. How to exert the positive promotion effect of different factors and weaken the inhibition conditions in various regions needs to be coordinated and implemented.

The cultivation of China's quality sports tourism projects is an important way to meet people's yearning for a better life. In this paper, 556 China's quality sports tourism projects from 2020 to 2022 are analysed to determine its spatial distribution pattern and influencing factors. It is found that the spatial distribution is unbalanced, and three first - class hot spots have initially formed in the Yangtze River Delta, Beijing - Tianjin - Hebei and Sichuan - Chongqing urban agglomerations. China's quality sports tourism projects tend to be randomly analyzed, with weak spatial correlation and low degree of aggregation; socio - cultural factors, economic factors and natural factors jointly affect the spatial structure of China's quality sports tourism projects, in which natural factors such as elevation, climate and water system play a decisive role, tourism development level is a supporting condition, traffic accessibility is a prerequisite, regional culture is an endogenous driving force, but regional economic development level has the lowest influence.

Based on the ABC attitude model and Internet big data, this paper studies the network presentation types and differentiation characteristics of high - level scenic spots in Shandong Province. The results show that: there are differences in the online image of high - level scenic spots in Shandong province, and the users in Shandong are better than those in the whole country. Reputation and popularity are positively correlated with the level of scenic spot; the overall service quality is better than the landscape quality, but the scenic spot level and landscape quality are not significantly related to the service quality. Based on giving full play to the advantages of service quality, high - level scenic spots in Shandong province should fully improve the utilization level of scenic resources, enhance and strengthen the construction of landscape quality, and precise marketing strategies.

The spatial distribution pattern and accessibility of red tourism resources in Xinjiang are crucial for promoting the legacy of red culture, optimizing tourism planning, and facilitating the high - quality development of red tourism in the region. Spatial analysis methods such as nearest neighbor index and kernel density were employed to examine the distribution characteristics of red tourism resources. Real - time travel data was obtained through the AutoNavi Open platform's API path planning interface to assess accessibility. Geographic detectors were utilized to analyze the influencing factors and mechanisms of resource accessibility. The findings indicate that: red tourism resources in Xinjiang exhibit a spatial distribution trend characterized by “ large dispersion, small aggregation,” with “six cores and three belts,” and decreasing nuclear density from Urumqi to Changji to Karamay to Tacheng. The average transit time for accessing red tourism resources in Xinjiang is relatively high at 656. 960 minutes, revealing significant internal imbalance. The ranking of accessibility factors is as follows: DEM > county GDP > Geographical concentration index > scenic spot core density > road network density > population density > slope.

Under the strategic background of vigorously promoting newtype urbanization construction and seeking highquality development, it is of great practical significance to demonstrate the relationship between tourism urbanization construction and green economic efficiency. Based on the 28 cities panel data ( 2006—2020) of urban agglomerations in the middle reaches of the Yangtze River, the response model of tourism urbanization and super-efficiency SBM model was used to estimate and analyze the level of tourism urbanization and the level of green economy efficiency, and the evolution characteristics of their spatial-temporal patterns were analyzed. Applying panel regression model to empirically analyze the impact of tourism urbanization on green economy efficiency and the heterogeneity of sub-agglomerations. Major findings of this research are: the level of tourism urbanization and green economy efficiency of urban agglomerations in the middle reaches of the Yangtze River during the study period showed a fluctuating and rising trend, and the growth trend was not stable, showing phase differentiation; the level of tourism urbanization presents a spatial pattern of “ high in the east and low in the west, high in the south and low in the north” , the efficiency level of green economy shows the spatial evolution characteristics of “ small dispersion and large contiguous piece” ; the level of tourism urbanization has an inhibitory effect on the improvement of green economic efficiency, and the inhibitory intensity of sub-urban agglomerations shows the ranking pattern of Changsha-Zhuzhou-Xiangtan urban agglomeration > Wuhan metropolitan area > Poyang lake urban agglomeration; on the whole, economic development level, opening up level and environmental regulation intensity can significantly promote the improvement of green economic efficiency. Government intervention inhibits the improvement of green economy efficiency, and there are obvious regional differences in the influence of each control variable on the scale of sub-urban agglomerations.

From the perspective of nostalgia psychology and construction of place, this research took “Guangzhou Super Wenheyou”, a nostalgic urban consumer space, as an example, and adopted a qualitative research method to explore its construction of place and the perceptions of visitors from Guangzhou and out of town. The results showed that: “ Guangzhou Super Wenheyou” reconstructed nostalgic symbols to recreate contexts of “people + events + objects”, thereby cultivating both material and emotional spaces, and conspired to form a nostalgic consumption space through the interactive feedback mechanism between management, store owners and tourists; most local tourists didn't have positive perceptions of nostalgic experiences; tourists out of Guangzhou, as cultural outsiders, mostly achieved some nostalgic cultural experiences, but were more interested in the nostalgic spots.

Taking Meijiawu Village in Hangzhou as a case study, this article explores the interactive mechanism of tea tourism integration from the perspective of industrial symbiosis using a participatory rural appraisal method. The research findings are as follows: Tea tourism industry possesses inherent synergy, making it suitable for industrial integration; the specificity of the tourism industry makes it ideal for symbiosis with other industries, especially the primary sector; smooth interfaces are a prerequisite for villages to achieve industrial symbiosis, with the openness of external interfaces being a decisive factor; the village environment accelerates the flow of energy towards the tourism industry, providing a favorable symbiotic environment for the “ plus tourism” industry while also bringing challenges; the geographical location, economic conditions, human capital, social relationships, and cultural capital of symbiotic units are important factors determining whether internal symbiosis can occur in tea tourism symbiosis; various symbiotic models coexist in the symbiotic system after the tourism industry enters, and the ideal state is to move towards a symmetrical and mutually beneficial symbiotic model. The practice of tea tourism integration in Meijiawu shows that the residents of Jingzhong village can promote the transformation and upgrading of the industrial structure of the village by spontaneously entering the tourism operation, so that the original industry and intangible cultural heritage of the village can be inherited and innovatively developed.

Taking Qingyan Ancient Town in Guiyang as the case site, using the method of qualitative research, through the theoretical analysis framework of macro to medium to micro, the influence of small tourism enterprises on the tourism community is revealed from three levels of “ environment embedding, relationship embedding and cognitive embedding”. It is found that whether the small tourism business can have a positive impact on the tourism community is restricted by the environment, relationship and cognition; the closer the relationship between the tourism community, the more positive the impact; and the cognition of the small tourism community, it is beneficial to promote the benign development of the tourism community and form a win-win and sharing situation. Therefore, environment, relationship and cognition can become the internal logic and mechanism to study the influence of small tourism enterprises on the tourism community under the embedded theory.

As the object of the ecological compensation policy of national parks in China, Indigenous residents'satisfaction is an important index to measure the ecological compensation policy. Based on the theory of the stimulusorganismresponse ( SOR) model, this paper takes residents‘livelihood capital and policy trust as stimulus factors, and residents'policy cognition as the state of the organism, and constructs a theoretical framework of influencing factors on the satisfaction of Indigenous residents’ecological compensation policy in national parks, and makes an empirical test with the survey data of Ying Ge Ridge area of Hainan Tropical Rainforest National Park. The results show that: the satisfaction of Indigenous residents with ecological compensation policy is generally high; Livelihood capital and policy trust play an important role in predicting the satisfaction of ecological compensation policy, among which the role of policy trust is particularly significant; policy cognition plays an intermediary role in the influence of livelihood capital and policy trust on the satisfaction of Indigenous residents ecological compensation policy. According to the research results, combined with the practical problems encountered in the current process of promoting ecological compensation, it is suggested to enrich the livelihood capital of Indigenous residents and optimize the allocation of ecological compensation resources; standardize the operation of grass-roots organizations and enhance the policy trust of indigenous residents; innovate policy propaganda methods to improve the awareness of Indigenous residents‘policies, so as to provide a reference for the effective implementation of national park ecological compensation policies.